The first e-commerce platform that puts the consumers’ shopping experience of:

the best individual product fit at the core of its services and operations.



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E-Commerce Platform (B2C / B2B) | Cross-Category

Marketplace & Search Engine revenue model

Empower the customers’ Purchase Decision Making Process along the shopping experience (Customer Journey).

Increase the retailers’ Product Performance from development to marketing and sales (Product Journey).

Collect richer data on customer shopping motivations and search parameters.

Create advanced data on product properties and application clusters.

Match, Rank and Present search results with high accuracy towards personalised needs and expectations.


Online shopping is easy. But the process of finding the right products is rather complicated, misleading, time consuming and often leads to frustration. And most important, price isn’t by far the only “experience factor” that defines the consumers‘ value perception, satisfaction and loyalty.

When it comes to online purchasing, consumers today commonly state and share the same challenges and problems along their shopping journey. 

An overwhelming pool of options with a corresponding lack of:

These issues are the dominant reason behind consumers’ reluctance towards online purchasing activities and therefor directly motivate consumers to fulfil their buying needs at stationary retail outlets.

E-Commerce  in Numbers

We build the shopping platform that meets and addresses consumers right at the beginning of their shopping journey.

The friendly and trustworthy face you meet when entering a store. The helping hand that informs you about options, asks the right questions and understands your needs. The good feeling within shopping.

Service & Assistance

Our shopping platform digitalises the knowledge and the process of an expert’s sales talk.

We guide the consumer through the jungle of online product offers, help in the identification of individual needs and lead the way to the best fit between personal demand and product properties.

Information & Experience

Our shopping platform is a source for inspiration and information to explore products that correspond to lifestyles, activities and events.

We give recommendations to customers to complete their shopping trip at one place, show tutorials on product usage and provide signals of quality and trust.

Technology enhances opportunities. Digitalisation changes behaviours. But the value of service and support remains consistent. 

We believe that targeting consumers right at the beginning of their customer journey is the most valuable stage that has yet not been captured to the extend of technological and creative opportunities. We believe that our platform services can change the consumers’ approach and habits in online shopping.

All it takes

Do you believe that a truly convenient and entertaining shopping experience leads to higher consumer online purchasing motivations?
Do you believe that a better structured and more precise product presentation leads to higher basket volumes and conversion rates?
Do you believe in the opportunities of making the consumers’ decision making process the unique selling proposition of an e-commerce platform?

If so, get in contact with us and join our passion and ambitions for the future of e-commerce.

Join the Operational Team

Become an Investment Partner

Interested in further details about our platform project?

Continue to scroll this page and get a brief insight on the value proposition to consumers and sellers, the underlying core concept of data management, snapshots of the platform products as well as an introduction about the people steering the project.


Every great love story begins with a smile.

Every online purchase starts with the search-bar.

So let’s build a shopping search-bar that makes you fall in love with.
Our shopping platform combines Data Technology with Consumer Psychology to provide a shopping experience of confident decision making and joyful entertainment.

We empower the relation between demand and supply in e-commerce.

E-commerce is big and growing. E-commerce is mature and established. Nevertheless, e-commerce is still a space to further evolve and innovate in.

A space to conquer successfully if approached from new angels correctly. Perspectives and concepts which focus on delivering additional and improved values to buyers and sellers at the same time.

We particularly focus our platform value-services on the pre-purchasing stages of the E-Commerce Customer Journey. The customers’ process of identifying, searching and selecting the products that fit the best to each customer’s individual wishes, demands and needs. In short, the Consumer Decision Making Process.

Value to Customers:

And the list of faulty experiences goes on.

Sounds familiar? Yes – we all face such issues and problems during online shopping that make the process challenging and troublesome, lead to wrong purchase decisions and at last, even stop the buying motivation at all.

We understand, face and solve these problems and provide orientation, guidance and information to online shoppers right from the beginning of the customers‘ journey. Our platform is the smart and supportive gateway for every online shopper, everywhere and at any time.

Value to Sellers:

The scene of online retailing has changed a lot since the early gold-rush years in the 2000s. Today, e-retailing barriers have greatly been eliminated due to affordable CMS and SaaS technology offers and minimal operational maintenance skills. A basic e-commerce shop is set up within few days. Selling on marketplace platform takes place within hours. 

But with this liberalisation of e-commerce on a global scale, new challenges and obstacles have emerged for retailers while certain limitations towards traditional stationary retailing are still existing. Competition is huge. Visibility comes at large expenses and efforts.

Search engines. Marketplaces. Social Media – Today’s consumers take many different paths to find the products they are looking for. Retailers must be visible where their audience is paying attention and generate quality traffic leads from there. A crucial stage of identifying target consumers’ behaviours, addressing their topics of interest and responding to their needs.

Once the right consumer audience is lead to your online-shop, the phase of conversion begins. A process within the consumer that is largely influenced on how products are visually displayed, information and facts are provided and purchase options are available. A crucial stage of presentation, convenience and trust building.  

We understand online retailers’ fight for attention and conversion. We deliver platform values that increase the quantity and quality of customer traffic, improve the communication of product benefits and leverage their perception of trust.

We deliver values to retailers along the whole Product Journey, ranging from development and planing, cross-selling sales, reduction of return rates until the longevity of the Customer Lifetime Value. 


Intelligence is not the ability to store information, but to know where to find it.

Successful decision making relies on the quality and completeness of information you access.

So let’s build a place of information that collects data and transforms it into intelligence that empowers the consumers’ purchase decision making. 

Our shopping platform acts as an e-commerce search engine that assists consumers in defining individual search parameters and matches those with extended product properties.

Consumer Data Profile:

Demands are individual. Preferences depend on experiences and expectations. And, the better you understand each individual, the better you can serve them. What are the living conditions? Which lifestyle and values influence the decision making process? 

Our platform services aim to get to know and understand motivations of each customer as individual as possible. Through questioners and behaviour analyses we conduct customer profiles that allow to find and present product options that fit the need.

Product Data Tree:




A platform relies on technology. Its success is driven by content. We build platform tools and content that derives from our core product principles: Assistance, Curation & Trust.





Christoph Lucas Jansa

Project Lead

Concept & Venture Development

Concept & Venture Development