Sales Strategy

We supported a capital markets data provider in achieving robust sales growth via a global strategy proposition pivot and a tailored sales strategy

Client Description

Global Capital Markets Data Provider
Our client is a leading global capital markets data, analytics, and technology services provider, distributing relevant insights across the value chain via a digital platform. The client services over 200 countries, and frequently provides data and scorecards to financial media / press.

Problem Statement

Despite being well-established, the client wished to further drive its sales conversion, especially within the APAC region

Project Approach

Demand Analysis

We analysed demand in the region for data and insights services, to identify opportunities and proposition gaps

Proposition Pivot

We designed a proposition pivot for the client, from being a raw data provider to offering data analytics services

Sales Supercharge

We produced sales collateral based on the refined proposition and provided training to the client’s global sales team

Key Achievements

Value Proposition

Refinement of client’s business that reflects market demand and client’s existing capabilities

Business Case

Development of business case to secure buy-in from stakeholders to business pivot

Client Acquisition

Acceleration in client acquisition, especially in a relatively saturated market

Industry Talent Review

Industry Education

Business Scaling

Innovation Mindset

Equity Blocks Strategy

Digital Transformation

Hello,

How can we help?

Need some advice on a new business challenge? Or, want some insights to support your strategic plan? We are ready to chat.

QUINLAN & ASSOCIATES LIMITED | Level 19, Two International Finance Centre 8 Finance Street Central Hong Kong SAR
Hello,

How can we help?

Need some advice on a new business challenge? Or, want some insights to support your strategic plan? We are ready to chat.

Interested in working with us?

Have a look at our careers page to see what it’s like to work at Q&A.