Business Scaling

We guided a cloud computing company on its client acquisition strategy, supporting the prioritisation of sales efforts

Client Description

Cloud-Based Collaborative Platform Service Provide
Our client is a cloud computing company founded in 2012, with a focus on developing and operating a collaboration platform. In addition to offering its collaboration tool as an operating system via PaaS, the client also manufactures hardware tailored to cloud collaboration.

Problem Statement

With a working product with multiple use cases, the client wished to develop a client targeting strategy to ramp up its sales

Project Approach

Market Validation

We analysed the existing collaboration software market, to determine market demand for the solution

Wallet Opportunity

We estimated the market size and wallet opportunity across various industries and organisation types

Client Prioritisation

We selected focus client groups for the client to target and mapped out a client acquisition timeline and sales strategy

Key Achievements

Market Sizing

Estimation of market size for collaboration software, with breakdown across industries and org. types

Client Strategy

Prioritisation of client groups, based on anticipated demand and value proposition

Client Collateral

Production of client-ready marketing and comms. collateral to support sales efforts

Industry Talent Review

Industry Education

Business Scaling

Innovation Mindset

Equity Blocks Strategy

Digital Transformation

Hello,

How can we help?

Need some advice on a new business challenge? Or, want some insights to support your strategic plan? We are ready to chat.

QUINLAN & ASSOCIATES LIMITED | Level 19, Two International Finance Centre 8 Finance Street Central Hong Kong SAR
Hello,

How can we help?

Need some advice on a new business challenge? Or, want some insights to support your strategic plan? We are ready to chat.

Interested in working with us?

Have a look at our careers page to see what it’s like to work at Q&A.