Leading Cross-Border Payments Solution in Africa
We identified key player groups in the industry, and reviewed their business models across relevant dimensions
We compared the client’s model against identified player groups’ to determine alignment and define their business
We conducted a benchmark against key players within relevant player groups to understand the client’s position
Evaluation of key differences and defining features of various business models in the industry
Definition of the client’s overall business and value proposition, based on proposition alignment
In-depth evaluation of the client’s proposition, to identify competitive advantages against key players
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